Sanction of Style designer spotlight continues today in preparation for tonight’s event benefitting the Boys and Girls Club of Wake County. Join Brandshop, MA Allen of MA Allen Interiors, Kathleen Fisher and me as we feature NYC’s Novis and fine jewelry brand Bare Collection. The brand name and designer label, Novis, is an homage to Jordana’s grandmother, Gwen Novis Warmflash; a courageous, confident, audacious, happy woman. Jordana’s appreciation of quality craftsmanship came at an early age when her mother taught her to sew on her family’s old sewing machine. Love for the design and architectural aspect of clothing continued to blossom throughout Jordana’s early career working with designers Zac Posen, Peter Som, and Alice + Olivia. In 2012, Jordana launched Novis. The brand continues to grow and is continuously recognized by major fashion industry publications including Vogue, WWD, Harper’s Bazaar, Elle, and many others. And Jordana continues to receive industry accolades including the Ecco Domani Fashion Foundation Award in 2014. In 2015, she was a U.S. nominee for the International Woolmark Prize in Womenswear, and in 2016, she was a finalist for the Fashion Group International Rising Star Award in Womenswear. Be sure to click here to preview Novis Fall/Winter 2017 ready-to-wear collection. It’s beautiful! Some favorites from spring/summer 17: The Sandisfield Blouse, The Curtis Sweater, The Granville Dress, The Greylock Skirt, The Northfield Blouse, The Stratford Skirt, The Sargent Vest.
Ready for a peek inside the life of NYC designer Jordana Warmflash? Let’s, shall we? –SoS
Designer, Jordana Warmflash
SoS: Describe Novis in three words or less.
Optimistic, artful, luxurious
SoS: What’s the spirit and style of a Novis girl?
The Novis woman is a happy, cultured go-getter and independent thinker who leads a life on the go; appreciates color and quality; and has her own internal style barometer.
SoS: Did you have someone in particular that shaped your love of fashion growing up?
My paternal grandmother, Gwen Novis, for whom the brand is named.
SoS: Where do you look/go for inspiration?
The art world – our collections have been inspired by artists including Paul Klee, Richard Avedon and Ellsworth Kelly and categories of art including mid-century Danish and Swedish furniture and Art Deco ceramics.
I adore this quote by ceramicist Clarice Cliff (whose work inspired our Spring/Summer 2016 collection), which captures my vision and understanding of fashion – and my design process – in a nutshell: “Having a little fun at my work does not make me any less of an artist. People who appreciate truly beautiful and original creations in pottery are not frightened by innocent tomfoolery.”
SoS: Fashion muse?
SoS: Best piece of advice you have ever been given?
Find your uniqueness and keep developing it.
SoS: Most rewarding aspect of being a designer?
Seeing and meeting happy Novis customers. We love when customers across the country send us pictures of themselves in Novis!
SoS: Most challenging aspect of being a designer?
Balancing so many things in each collection – design elements, commercial elements, silhouettes, price points, pieces to appeal to customers at one store, which are not necessarily the same pieces that appeal to customers at another store, both newness and continuity, etc. There is real alchemy at work all the time in developing the next collection; it’s part science, part art, part gut instinct.
SoS: Most cherished item in your closet?
A black-and-white hand embroidered dress that belonged to my mother when she was a teenager, which I found in my grandmother’s basement when cleaning it out. It’s a perfect fit, and a piece I look to for inspiration when working on Novis.
SoS: Wardrobe must-haves for spring and summer?
Our Bennington Mix Stitch Stripe Dress, which is so breathable, beautiful and comfortable, and our Dover Pleat Neck Halter Dress in cotton gauze – it’s so lightweight and has a great hand crochet trim, so it really stands apart from other black summer dresses out there.
SoS: Closet you would like to raid?
SoS: Favorite place you have ever traveled?
Overseas, I adore northern Italy. Closer to home, I love the Berkshires in Western Massachusetts.